Spy+ Monolith - Campaign Design

We partnered with Spy+ Optic to unveil their latest sunglasses, the Monolith. Drawing inspiration from its bold, futuristic design, we created a campaign that showcased its otherworldly aesthetic. After exploring several logo designs and poster concepts, we found the perfect direction. From there, we developed a comprehensive suite of assets, including print ads, catalogs, sales materials, retail window displays, in-store graphics, and digital and social media content.